Paving a path of least resistance is crucial for student engagement. Conversational AI eliminates common points of friction and enables colleges to more proactively guide students through enrollment towards successful outcomes while significantly increasing staff efficient and impact.

From applying and enrolling in college to learning and graduating, nudges are a crucial variable across Higher Education because they can prime students to proactively tackle small challenges before they become big problems.

To support students effectively, the key activity isn’t talking – it’s listening and responding appropriately. Conversational AI allows colleges to be more specific, relevant, and timely in their outreach and form a stronger bond between students and institutions.

Gen Z expectations have colleges evolving their student engagement strategies to emphasize on-demand, conversational experiences. These five strategies, leveraging AI and targeted nudges, will help colleges scale personalized support, boost staff efficiency, and drive enrollment outcomes.

In May of 2018, you may have noticed your inbox flooded with emails from companies talking about the GDPR, explaining how they updated their privacy policy to comply. The GDPR is a step forward in protecting individual’s personal information, so it’s helpful to view its regulations as positive.

Matt Summer explores Artificial Intelligence in College Recruitment and Retention. AI helps you retain students with technology. Recruit students with text messaging. Retain and recruit students with artificial intelligence and text messaging. Chatbot that creates staff efficiency.

Facebook Messenger released new updates to their platform that allows colleges to start conversations on their website, continue the conversation when students are on the go, and then reach back out and proactive send students related messages.

Colleges are already seeing increases in staff efficiencies and enrollment by using AI. However, the biggest returns are forthcoming due to the AI flywheel effect.

Higher Ed marketing teams analyze many metrics, but their most important goal should be the number of quality conversations with students. Here’s how AI helps.

Messaging Apps are more popular than social media, FB Messenger exchanges more messages than SMS per day, yet colleges aren’t using Messenger in their recruitment strategy. Here’s how they can get started.