Facebook Messenger released new updates to their platform that allows colleges to start conversations on their website, continue the conversation when students are on the go, and then reach back out and proactive send students related messages.

Colleges are already seeing increases in staff efficiencies and enrollment by using AI. However, the biggest returns are forthcoming due to the AI flywheel effect.

Higher Ed marketing teams analyze many metrics, but their most important goal should be the number of quality conversations with students. Here’s how AI helps.

Messaging Apps are more popular than social media, FB Messenger exchanges more messages than SMS per day, yet colleges aren’t using Messenger in their recruitment strategy. Here’s how they can get started.

AdmitHub wins the Grand Prize at the MIT Inclusive Innovation Challenge in the Technology Access category at Boston’s HubWeek.

As technology evolves faster than most organizations can adapt, it’s clear that data-centric colleges will win. Here’s how having a secure data warehouse helps.

Just as colleges were getting used to all of the talk about Millennials, another generation emerges: Generation Z. How can colleges effectively engage this generation?

AI doesn’t just require you to reconfigure your company’s stack, it requires you to rethink how you implement technology in general.

How can I do more with what I have? Enrollment managers are looking at artificial intelligence (AI) and big data as an answer to that common question.

After high school seniors graduate, it doesn’t necessarily mean they are ready to start college. This article guides colleges how to approach texting seniors.