A person on their phone

Ocean County College

With college enrollments trending downward in the state, the team at OCC was charged with increasing enrollment and retaining currently enrolled students. They chose an AI chatbot to engage first-time freshmen,“stopouts”, and current students.

Ocean County College is doing everything in their power to get more first-time students on campus and retain their currently enrolled students. They launched their chatbot, Reggie, in November 2017 and initially only communicated with students in the admissions funnel from November 2017 to October 2018. Sheenah Hartigan, Director of Enrollment Services, knew she wanted to see an increase in enrollment, but didn’t set a specific benchmark upfront. She sent several creative campaigns to students and closely monitored enrollment numbers. Most of the campaigns focused on completing their application to OCC, paying their bill to ensure fall classes were secured, applying for scholarships and FAFSA, and keeping students engaged over the summer months.

Hartigan, to this day, claims Reggie is her favorite employee and she loves engaging with the bot. Read the full case study here.

OCC AdmitHub

Ocean County College

Type of institution
Community College
Location
Toms River, NJ
Student population
8,176 enrolled students

More success snapshots

Get a glimpse into our engagement platform in action with these quick partner success stories.

  • 70% Enrollment increase in the Fall 2020 freshman class, a record-breaker for VSU
  • 12,300 Total students enrolled for fall 2020 is Valdosta State University's largest enrollment level in eight years
  • 9% Increase in retention over the past two years, bringing it to 74% in 2020
  • 85% Increase in orientation registration
  • 1,000 More students enrolled in 2020 freshman class than 2019
  • 2% Increase in Fall 2019 Yield
  • 30% First-generation students in Fall 2019 incoming class
  • 41 States represented in Fall 2019 incoming class
  • 2x Increase in campus program sign-ups
  • 72 Housing forms submitted within 72 hours after sending a nudge

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Get a guided tour of Mainstay’s Engagement Platform

Mainstay’s Engagement Platform uses Behavioral Intelligence to help schools and businesses build meaningful relationships, optimize insights, and drive action.

Sign up for your personalized demo to find out how Mainstay makes it easy to spark conversations with your students or employees and guide them toward positive results.

Channels

Instant support — anytime, anywhere

Mainstay’s behaviorally intelligent chatbots make it easy to engage with students and employees on the channels they prefer to use:

SMS text messaging
Live chat
Web chat
Social media

Let's talk