Signal Through the Noise: Reaching Students of Generation Z
Presented by Kirk Daulerio, Co-Founder and Chief Evangelist at AdmitHub, with Joel Lee, VP of Enrollment at Winston-Salem State University, and Ryan Hogan, Director of Admissions at Valdosta State University.
In this webinar, you will learn about:
- Communication preferences of Generation Z
- How to effectively scale communications with artificial intelligence
- How communicating with a bot builds trust and a sense of belonging
- How intelligent mobile messaging with proactive nudges drives positive behavioral change in students
Many colleges are fortunate enough to have thousands of interested students each year, but it’s challenging to reach them effectively through the noise of information they receive constantly across the internet, social media, and email.
Generation Z students who grew up in an world of options and on-demand services have different preferences and expectations than students 10 years ago. They are most active on mobile, but mostly via social media and text messaging, not email. Today, if you can’t respond to a student’s inquiry in less than 30 seconds, you’re not giving them the best possible experience — and they will lose interest.
In recent years, AI-powered chatbots have enabled universities and colleges to meet and exceed the expectations of their students by giving them a seamless way to connect with campus resources. This impactful technology enables schools to provide personalized responses to day to day inquires at scale. It nudges and guides students to action. And it builds deeper relationships that lead to impactful student outcomes.
Fill out this form for access to view the webinar recording: